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Videos

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...

Catalogue: Congress 2013: Think Big
Authors: Alistair Hill, Nadines Guhlich
June 15, 2013
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Citation

Hill and Guhlich (2013a, June 15). The sound of Big Data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-sound-of-big-data


Videos

Liquid and linked thinking

Keynote speaker: Galya Frayman Molinas, President Turkey, Caucasus & Central Asia, The Coca-Cola Company, Turkey.

Catalogue: Congress 2013: Think Big
Author: Galya Frayman Molinas
Company: The Coca-Cola Company
June 15, 2013
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Citation

Frayman Molinas, G. (2013a, June 15). Liquid and linked thinking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/liquid-and-linked-thinking


Videos

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright
Company: Research Now SSI
June 15, 2013
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Citation

Pettit and Courtright (2013a, June 15). Multimode, global scale usage. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multimode-global-scale-usage


Videos

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
June 15, 2013
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Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-


Videos

Big experience

Meet the FTMI students at Congress: After their networking experience at the Congress, hear from the next generation of researchers!

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). Big experience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/big-experience


Videos

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
June 15, 2013
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Citation

Domoslawska and Dougherty (2013a, June 15). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer


Videos

Measuring up

It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering...

Catalogue: Congress 2013: Think Big
Authors: Kristin Luck, Aaron Jue
Company: Decipher, Inc.
June 15, 2013
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Citation

Luck and Jue (2013a, June 15). Measuring up. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-up


Videos

Old meets new

Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...

Catalogue: Congress 2013: Think Big
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Sebastián Olier, Milena Sabogal Uribe
June 15, 2013
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Citation

Salgado-Montejo, Velasco, Spence, Olier and Uribe (2013a, June 15). Old meets new. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/old-meets-new


Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max